Seasonal confectionery gross sales increase as customers rejoice the vacations with their favorite brands in themed packaging and shapes. We are happy to implement this essential step for us in our global packaging strategy right here within the German market,” in keeping with Laurence Etienne, Managing Director Mars Wrigley Germany. They also meet the Mars Wrigley consultants instrumental in designing, creating and advertising, and marketing the chocolate deal. The new frozen treat comprises vanilla ice cream with chocolate chips and a cookie-dough-inspired center. The brand new recipe consists of a standard crunchy TWIX® Cookie Bar instead of a chocolate cookie. Shapes include TWIX® Brand Ghosts, Santas, Hearts, and Eggs, in addition to SNICKERS®, Brand Pumpkins, Nutcrackers, Hearts, and Eggs. TWIX® Creamy Peanut Butter Cookie Bars unite a layer of savory peanut butter on a classic TWIX® Cookie Bar, all coated with delicious milk chocolate.
Not solely that, however, these Snickers chocolate bars are additionally great gifting choices too. Also, these Snickers Minis chocolate bars are the perfect treats for your guests throughout festivals and birthday celebrations. Convenience retailers can join the Mars Chocolate Everyday Display Program, which options themes centered on “key moments” bringing household and pals together. Mars gives retailers several display know more choices, from conventional counter items and shippers to a brand new Mixed Singles Skinny Tower that requires minimal flooring space. A limited-edition in 2010, the bar gives a single layer of crunchy roasted peanuts and smooth caramel, enrobed in milk chocolate. M&M’S® Brand Crispy Chocolate Candies, a limited version in 1998, feature a singular, crispy center covered in creamy milk chocolate, enclosed in a colorful candy shell.
COMBOS® Baked Snacks Sweet & Salty Caramel Creme Pretzel delivers the nostalgic taste of caramel creme candy and a salty pretzel crunch. COMBOS® Baked Snacks Sweet & Salty Vanilla Frosting Pretzel takes the cake by bringing the flavors of salty pretzels and vanilla frosting. The corporate examined nine flavors and four completely different formats earlier than crafting the ultimate recipe and shape to ensure each bar included its superb ratio of chocolate to M&M’s. One advantage of Mars Wrigley finalizing integration as one firm is the ability to map traits at the macro and micro ranges, Mehren tells Candy & Snack Today, explaining this robust approach helps lend insights into the ways consumers are behaving in today’s quickly changing market. Displays help drive gross sales yr-spherical, as 83 percent of all chocolate candy purchases are on impulse, in response to the 2012 Candy Category Report by Point of Purchase Advertising International.